Many carriers have reached or are rapidly reaching saturation broadband coverage. Meraki allows existing facilities-based carriers to offer a new tier of service, without cannibalizing existing subscribers and risking a decrease in ARPU. Reduce churn, and target new, down-market subscribers with a new tier.
Prepaid – a new tier
The cellular market has seen rapid adoption of prepaid service, topping 85% in some markets. Prepaid broadband access has been challenging due to the high fixed cost of provisioning service, including infrastructure, truck rolls, and expensive customer premise equipment (CPE). Meraki makes it possible to offer prepaid service to your subscribers. In fact, our Carrier Edition has a built-in prepaid card module.
Differentiated Offering
Customers have historically recognized a difference between wired and wireless offerings. Meraki enables you to target a new segment of customers with wireless, without threatening your existing high-ARPU customers.
Reduced Capital Expense
Meraki reduces capex by 50-75% vs. wired and wireless alternatives. This savings allows carriers offer lower-cost, higher-margin services to customer segments that were previously not profitable.
Contact a Meraki Carrier Representative to learn more and get started with a market trial.
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